Connect the stack

Create one dependable operating view from the store, support, marketing, and analytics signals the team already uses.

• Map the systems that matter to daily decisions and clarify which signal is authoritative.
• Start with a small reporting or operations workflow before expanding the connected view.
• Keep source ownership and access boundaries documented as the operating picture grows.

Use the linked playbook to turn this idea into a narrow, reviewable operating step. Keep a named owner, document the decision boundary, and pause when the workflow behaves differently than expected.